Cognition Builders: Extreme Parenting For The One Percent
Kim Brooks in The Cut:
The company was called Cognition Builders, and Harris explained that they would send people to a family for a period of weeks to observe everyone’s behavior and to figure out how parents could get better control over their kids. The people they sent were called “family architects.” They’d move in with a family for months at a time, immersing themselves in their routines and rituals. The family architects were the foot soldiers in the Cognition Builders team, but the most critical part of the company’s strategy involved the installation of a series of Nest Cams with microphones all around the house, which enabled round-the-clock observation and interaction in real time. At the end of each day, the architects would send the parents extensive emails and texts summarizing what they’d seen, which they’d use to develop a system of rules for the family to implement at home. Over time, the role of the family architects would evolve from observing to enforcing the rules.
One line that stood out to me was a throwaway from the writer about being a combo of life-coaching with Amazon Echo. But, think for a minute what life is like when the AI’s can parent like this. Robo-nannies will change the world.