Lexi Pandell at Wired:
It’s hard to explain Poppy to the uninitiated. But I’m going to try.
Let’s start with the edge of the Poppy rabbit hole: You see a woman in a YouTube video. She is blond and petite with the kind of Bambi-sized brown eyes you rarely encounter in real life. She seems to be in her late teens or early twenties, though her pastel clothing and soft voice are much more childlike.
Maybe you start with “I’m Poppy,” a video where she repeats that phrase over and over in different inflections for 10 minutes. That’s right. Ten minutes. She seems, by turns, bored, curious, and sweet. As it continues, you notice that her voice does not quite match the movement of her lips; it’s delayed just a beat.
You watch more. There’s a video of her interviewing a basil plant.
And two of her reading out loud from the Bible. In one, her nose spontaneously starts bleeding. All of her videos are like this: unsettling, repetitive, sparse. Imagine anime mixed with a healthy heap of David Lynch, a dash of Ariana Grande, and one stick of bubblegum.